Winter Getaway Blend- A promotion developed specifically to stimulate sales in the though Jan-Feb post holiday market. We’re selling more than a coffee, we’re offering an experience that will transport consumers to the summer months they’re already wishing for. To kick off the sweepstakes, Dave Tylor tasked me and fellow Designer Simson Chantha to begin with a limited edition coffee bag. The goal: combine a winter escape with summer bliss... and coffee flavor cues, into one seamless visual. Special credit goes out to Illustrator Don Clark whom Creature (US) hired to bring his award-winning style to the idea and design Haley and Simson created.
For a designer, this particular season can get started up to a year in advance. Last July I had the opportunity to take over the Seattle's Best Coffee's 2011 Campaign that my good friend and coeworker Simson Chantha started all the way in December with some fantastic holiday bags and cups (http://www.behance.net/gallery/Seattles-Best-Coffee-Holiday-2011/2645409) I first was asked to generate a standard way to handle the menu that felt more easy to take in. The client's second biggest ask was for us to make a hero shot of their three holiday drinks that would be implemented in almost all of the remainder holiday promotional material. After concepting a general layout and getting client approval I put together a shot list and we got right over to David Clugston's large photo studio where he took the amazing shots seen in context below.
FULL KIOSK Menu
ANIMATED GRAPHICS FOR BUSINESS TO BUSINESS VIDEOS